We love the “no-makeup” look because it lets a woman’s natural beauty shine through. But it turns out going au naturel is actually safe, too. A few years ago, the Telegraph found that nearly 500,000 road collisions in England every year are caused by female drivers putting on makeup behind the wheel.
So Volkswagen and ad agency DDB Berlin decided raise awareness with a video, brought to our attention by Buzzfeed. And it’s really, really good.
The concept? Take a real-life YouTube makeup artist with a massive following (in this case, Nikkie of NikkieTutorials) and have her putting on makeup. Then, well, make her crash. The result is “A Crash Course to Shine,” the most jarring instructional makeup video you’ll ever seen.
Check out the video above as well as Volkswagen and DDB Berlin’s explanation below.
by Ellie Krupnick