AT&T and Amazon Prime Video Forge Exclusive Advertising Partnership for WNBA and NWSL Women’s Sports
¡Hola, mi gente! Preparen las palomitas because Amazon Prime Video is entering the cancha with some major moves, especially when it comes to empowering mujer power in sports. No están esperando a que algo tan grande como next week's "upfront" begin para llamar la atención sobre el deporte femenino.
This streaming gigante has kicked off a vibrant partnership con AT&T and Omnicom Group‘s Optimum Sports, making a splash in the world of women's sports broadcasting. AT&T has snagged the spot as the lead sponsor for 21 WNBA games that you can catch on Prime Video—talk about scorin’ grandes! Plus, they’re shaking things up as the presenting sponsor of the halftime show for the National Women’s Soccer League matches on the service. Y eso no es todo! Cuando the talented Caitlin Clark makes her home WNBA debut on May 16 in Prime Video's first regular-season game, AT&T will be there, too, shining as the presenting sponsor from the pre-show to the poste and all the way through halftime. Keep an eye out, porque you’ll see AT&T’s logo spinning the basketball games with a fabulous “presenting” intro.
Danielle Carney, the head honcho of live sports and video sales at Amazon Ads, shared, "Amazon is proud to help those brands continue their impactful role in our culture, and guide new brands into the rise of women’s sports.” They’re all about empowering stories that connect fiercely talented female athletes with audiences al maximo.
With the viewership for women's sports like WNBA games and women's college basketball on a rise, the interest is buzzing louder than ever. It's not just about the games but the vibrant stories they bring to la pantalla. And let’s not forget, while traditional TV might be losing its grip on those huge simultaneous audiences, live sports está más vivo que nunca, captivating more attention, especially for leagues and games that didn’t get much spotlight before.
Y aquí viene the promising part: GroupM, a big player in media investment, is aiming to double the moolah its clients splash on women’s sports by 2024. They’re even planning to whip up a dedicated marketplace in the upfront next year for these empowering events. Talk about putting their dinero where their heart is!
Prime Video has been busy too, my friends. Just last November, they struck a deal with NWSL to stream 27 matches cada season for the next few years. And this past April, their partnership with WNBA got extended for two more años. Que cool, ¿no?
AT&T isn’t just talking the talk; they're walking it by more than doubling their media investment in women’s sports since 2022. Y no es sólo sobre putting money in the game, it's about showing genuine support for the LPGA and the U.S. Women’s National Soccer Team. They’ve got the data to back it up—fans of women’s sports are twice as likely to remember the advertisers that cheer on these incredible athletes.
Scott Klatskin, the AVP of Media for AT&T, put it perfectly: “Women’s sports have been a defining pillar of our strategy for years… Our new relationship with Amazon Prime not only elevates what we’re already doing in women’s basketball and soccer but allows us to be more collaborative on a shared ambition to grow women’s sports.”
So, amigos y amigas, next time you’re surfing through Amazon Prime Video, remember there's a lot more going on behind the scenes. We’re witnessing a beautiful evolution, donde partners like AT&T and Amazon are setting the court to elevate and celebrate women’s sports. ¡Vamos allá!
