Fox Seeks at Least $7 Million for Commercials in 2025 Super Bowl
Welcome, amigos y amigas, to the big league where the stakes are as high as the energy in a salsa club on a Saturday night! Yes, estamos hablando about none other than Super Bowl LIX, set to explode in New Orleans on February 9, 2025. Fox Corp is already bringing the fiesta vibes, discussing ad spaces with a cool price tag of at least $7 million for a sweet 30-second spot—ay, que rico!
This year, the game is not just a sports event; it's a golden opportunity to shine in the ad world, as Fox steps into the arena with a bid that's got everyone buzzing. Think of it, my friends, as the Carnaval of commercials, where each ad is a float displaying its best colors and moves to catch the audience's eye.
Fox keeps things spicy and intriguing, just as we like it, opting to play a little coy by not having executives chime in just yet. But let's not forget, in the ever-evolving media mise-en-scène, timing and tactics are everything. Previous broadcasters like Paramount Global kicked off with a bang, setting the bar alta with record audiences and advertisements priced for a king during the last Super Bowl.
Ah, and the charm of live sports in the streaming era continues to thrive, proving that nothing beats the thrill of a live touchdown or the shared suspense of a close game. From NASCAR to the dynamic world of WWE professional wrestling, other networks like NBC and Nexstar Media’s CW are also diving into the sports fiesta, looking to score big with new revenue streams.
Los últimos años tell us a story of quick moves and early celebrations. CBS, por ejemplo, was already hanging the "sold out" sign by November last year. Fox, not to be outdone, had 95% of its ad spots locked down by September for Super Bowl LVII—a clear sign that when it comes to the Super Bowl, it's never too early to start the party. Yet, despite an economic slowdown, the hype and heart remain strong.
Media buyers are stepping with caution, looking for that little espacio of flexibility in the $7 million tag—a dance of numbers and possibilities. Yet amid the wheeling and dealing, optimism is the guest that keeps on giving. Jeff Collins, el jefe of Fox Corp.’s advertising sales, shared the excitement about reaching new audiences, saying this is the best shape they've ever received the Super Bowl in.
Last year’s showdown brought in a whopping 123.7 million viewers as per Nielsen, with the Kansas City Chiefs and San Francisco 49ers offering a spectacle in a rare overtime game that kept viewers on the edge of their seats. ¿Y qué más? An extra 3.5 million fans enjoyed the game in Spanish and a special kids‘ version, proving that the Super Bowl truly has something for everyone.
But aquí no termina la historia, queridos amigos. With the NFL’s latest rights deal shaking things up, Fox won't be hosting another Super Bowl until 2029 as Disney steps into the rotation. This gives Fox all the more reason to make Super Bowl LIX unforgettable, not just for the thrills and touchdowns, but as a boost for their economic goals, mirroring the success seen by Paramount Global which credited its Super Bowl airing for a pleasant bump in sales and subscriptions.
Fox is also stepping up its juego by seeking additional commitments from those new advertisers looking to join the Super Bowl commercial lineup. This year, that could mean getting a piece of the action across various Fox platforms, like Tubi or Fox Broadcasting.
So, as we countdown to 2025, let’s keep our eyes peeled for more details and get ready for another Super Bowl that promises to be as legendary as a night out in vibrant New Orleans. ¡Hasta la próxima, mi gente!
