The world of sports and fashion just got way more exciting as two California-bred maestros, Kendrick Lamar and designer Willy Chavarria, join forces for a Super Bowl collection that’s pure fuego!
A West Coast Dream Team Collaboration
When two creative souls from California come together, you know something especial is about to happen. Kendrick Lamar, our hermano from Compton, and the visionary designer Willy Chavarria have created a limited-edition collection that’s got everyone talking. “Working with Kendrick is an important cultural moment for the two of us,” shares Chavarria, fresh from showcasing his fall 2025 collection in Paris. These dos artistas have been connecting through fashion since Kendrick rocked Chavarria’s pieces during his Big Steppers Tour, and now they’re taking it to the next level.
Street Style Meets Super Bowl Swagger
The collection is a beautiful mezcla of ’90s influence and modern street style, celebrating how people of color have transformed sportswear into high fashion. The crown jewel? A super clean satin starter jacket that’s got that perfect “Willy fit” – slightly cropped with ballooning sleeves and that signature “KLamar” embroidery. It’s giving pure West Coast essence with a touch of luxury that’ll make you feel like un rey or reina on game day.
Making an Impact Beyond Fashion
This collaboration isn’t just about looking fresh – it’s about giving back to la comunidad. The proceeds from this collection will help victims of Los Angeles wildfires, showing that fashion can be both fly and meaningful. The collection includes everything from practice jerseys to hoodies and tees, featuring powerful graphics like “Foot Up On The Gas But Somebody Gotta Do It” designed by Felipe Merida, one of Chavarria’s frequent collaborators.
The Grand Celebration
As Kendrick prepares to light up the Super Bowl stage alongside SZA for their upcoming Grand National Tour, this collection serves as the perfect pregame. Available through multiple platforms including Lamar’s official website, Willy Chavarria’s store, and NFL Shop, these pieces are sure to sell out más rápido than your abuela’s tamales at Christmas. The collection drops Wednesday at noon ET, and trust me, familia, you don’t want to sleep on this one!
This collaboration represents more than just clothes – it’s a celebration of cultura, creativity, and community. From the collaborative design process involving “texts, meetings, phone calls, FaceTimes, Zooms,” as Chavarria describes it, to the final products, every piece tells a story of two visionaries bringing their California dreams to life on a national stage.