Chip Schenck of Shutterstock explains in PRODU Opinión how the pandemic speeded up the technology impact on creativity

MIAMI, FL — September 9, 2021 — (LATINX NEWSWIRE) — “The creative process has historically been highly disjointed, and COVID-19 accelerated the industry’s need to find new efficiencies and collaboration approaches,” wrote Chip Schenck, VP Sales Innovation, Shutterstock, on this month edition of PRODU Opinion. In the article “How Technology Is Making COVID-Driven Changes to …

MIAMI, FL — September 9, 2021 — (LATINX NEWSWIRE) — “The creative process has historically been highly disjointed, and COVID-19 accelerated the industry’s need to find new efficiencies and collaboration approaches,” wrote Chip Schenck, VP Sales Innovation, Shutterstock, on this month edition of PRODU Opinion.

In the article “How Technology Is Making COVID-Driven Changes to the Creative Process Permanent”, Schenck pointed out that “the pandemic forced every brand to rethink how they source, produce, program, and optimize content, and the consequences are shaping up to be long-term.”

He explains this transformation in each of the three pillars of the creative process: Ideation, creation, and optimization.

View article here

About PRODU
For 31 years, PRODU has been the leading provider of content for television, advertising, and technology professionals in Latin America, Spain, and the US Hispanic market. Rapid and constant changes in the media-consuming world have made PRODU flexible and adapt to this specialized content; providing segmented everyday solutions for your demanding readers on each platform. PRODU generates periodical trade publications (printed) and an online directory: Who’s Who Online and the most prestigious and consulted website and newsletter for the television, advertising, and technology industries (online). Additionally, PRODU offers three free newsletters that reach more than 30,000 decision-makers and executive professionals every day.

About Shutterstock
Shutterstock, Inc. is a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies. Directly and through its group subsidiaries, Shutterstock's comprehensive collection includes high-quality licensed photographs, vectors, illustrations, videos, 3D models, and music. Working with its growing community of over 1.7 million contributors, Shutterstock adds hundreds of thousands of images each week, and currently has more than 400 million images and more than 21 million video clips available.

Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The Company also owns Offset, a high-end image collection; Shutterstock Studios, an end-to-end custom creative shop; PremiumBeat, a curated royalty-free music library; Shutterstock Editorial, a premier source of editorial images and videos for the world's media; TurboSquid, a leading 3D content marketplace; Amper Music, an AI-driven music platform; and Bigstock, a value-oriented stock media offering.


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