When it comes to fashion, everything old is new again — even lingerie.
The push-up bra reached its pinnacle of popularity in the early 2010s, but fell out of style for its artificially perky shape. Especially since the Coronavirus pandemic and subsequent increased at-home time, we’ve seen a shift towards comfortable lingerie that embraces more organic shapes: think unlined bralettes and often no bras at all. But all of that is about to change with SKIMS‘ latest drop.
Kim Kardashian‘s lingerie brand just launched a modern take on the push-up bra with a revolutionary natural look: the Ultimate Teardrop Push-Up Bra. Like a boob job in a bra (according to the brand), it lifts and augments your cleavage without making it obvious that there’s a wad of padding stuffed in your top. The Ultimate Teardrop was designed using 3D scans of real women’s breasts — including Kardashian’s — to ensure a flawless fit.
Priced at $58, SKIMS’ latest bra launch is available in sizes 32A-44D in the brand’s signature wide range of neutral tones from pale sand to deep espresso and black. Each bra has three rows of hook-and-eye closures and adjustable straps for a comfortable fit. Its lightweight, tapered foam pads provide plenty of lift while giving the illusion of a naturally full, teardrop-shaped bust.
SKIMS is already known for its curve-defining shapewear, viral slip dress, and cozy loungewear — and the innovative bras feel like wearing a second skin. The Fits Everybody and Naked collections have the most impressive selection of nine different shades, from a pale beige sand to rich brown cocoa, plus classic black.
Ahead, shop even more SKIMS bras for supportive-yet-comfortable size-inclusive styles that flawlessly mold to your body.
Balconette bras are especially great for those whose breasts are fuller on the bottom, and this option features a seamless raw edge finish that won’t show under clothing, plus sheer molded unlined cups and smoothing microfiber wings.
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