Maná has launched a local social impact initiative as part of the second leg of the group’s México Lindo y Querido Tour. According to a press release, the iconic Mexican rock band will donate a portion of proceeds from their stint to 11 local service organizations that provide need-based services and four national advocacy and voter registration partners, including Latino Victory Foundation, Poder Latinx, Mi Familia Vota and Mamás Con Poder. Live Nation will also be contributing to the donation in select markets.
“At the heart of Maná is the belief that our music can be a vehicle for social good. Our concerts are a celebration of life and hope where all are welcome,” said Fher Olvera, Maná’s frontman. “Through this initiative we want to do tangible good in the communities where we perform by highlighting and financially supporting organizations that are striving to help the Latino community.”
Furthermore, Maná — comprised of Olvera, Alex González, Sergio Vallín and Juan Calleros — will donate a portion of the proceeds from their Texas shows to The Maite Yuleana Rodriguez scholarship offered by Texas A&M University-Corpus Christi. Rodriguez, a 10-year-old victim of the Robb Elementary School shooting, had dreams of becoming a marine biologist. Maná has worked extensively to support marine life in Mexico through their Selva Negra Foundation. The scholarship fund, established by the little girl’s mother, Ana Coronado, provides opportunities to Latino youth to follow their educational dreams.
Coronado was at the San Antonio show over the weekend, where she was invited to meet the group backstage, and later, joined them on stage when the band performed “El Reloj Cucú,” which Olvera wrote, inspired by the loss of his father. “Maite, this is for you,” Maná captioned a video of the heartfelt moment shared on social media. Watch it below:
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