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In under 48 hours Reading Rainbow kickstarter has raised over $2.7m!

In under 48 hours Reading Rainbow kickstarter has raised over $2.7m!

Just 11 hours after its launch, LeVar Burton’s new Kickstarter campaign to bring back the hit 90’s children’s show Reading Rainbow surpassed its goal of $1 Million. And, this was before LeVar had a chance to advertise the cause during today’s Reddit AMA. At the time of writing, the campaign is only a day old and reached nearly $2 Million in donations. The crowdfunded campaign is raising money to “bring Reading Rainbow’s unlimited library of interactive books and video field trips to kids everywhere” and to help classrooms in need. Perhaps LeVar underestimated the impact that the show had on the Millennial generation during their childhood. See his reaction when the campaign officially went over their goal.

Immediately after the Kickstarter campaign surpassed its $1 Million goal, the team posted this video of LeVar Burton’s reaction to the outpouring of support.

 

 

by Kayla Iacovino

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