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“50 Shades” Blazes Its Way To Record Breaking Sales At The Weekend Box Office

"50 Shades" Blazes Its Way To Record Breaking Sales At The Weekend Box Office

Haters to the left, please. Fifty Shades of Grey is a bonafide box office hit.

The movie everyone seems to love to hate blew by all expectations this weekend to earn $81.7 million dollars at the box office, and is projected to climb to $90 million before Sunday is over. Hot damn, that’s a lot of money. Variety reports that the Universal Studio’s decision to move the film to a Valentine’s Day opening was a gamble that paid off in a big way:

The erotic drama performed like a [comic book] movie, albeit one with much naughtier costumes, picking up $81.7 million from 3,646 locations over the three-day period. That easily trumped the holiday’s previous record-holder, the 2010 debut of the romantic comedy “Valentine’s Day,” which kicked off with $56.3 million.

 Plus, the film has now made more than $158 million globally, Deadline reports. So let’s look at all records Fifty Shades of Grey smashed this weekend. The film now boasts the second biggest February box office of all time (although it could become first if it manages to beat The Passion of the Christ‘s $83.9-million 2004 record by the end of the weekend). It also had the biggest Valentine’s Day earning of any movie, ever. Finally, it’s now one of the top-earning R-rated films of all time. So the filmmakers and stars can rest easy tonight, probably on giant piles of money if they want.

Here’s a fun fact: The movie Fifty Shades of Grey beat for the top seat as the biggest grossing Valentine’s Day ever was none other than the film Valentine’s Day. (You know, the one with Taylor Swift and pretty much everyone else in Hollywood.)

The reason for the film’s success was because women turned out in droves to see the movie. According to Vulture, 68 percent of the audience on Valentine’s Day was female. So Hollywood, please stop pretending women don’t exist or go to see movies; thanks!




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