Seven months after Adele dropped 25, she is allowing her third studio album to start streaming. The album will be available on Spotify, Apple Music, Tidal and Amazon Prime tonight at midnight (Thursday night/Friday morning), according to Billboard.
Since 25‘s release on Nov. 20, 2015, Adele has only released three songs to streaming including “Hello,” “Send My Love (To Your New Lover)” and “When We Were Young.” Her previous two albums, 19 and 21, are also available to stream in full on the major streaming services.
Keeping the album from streaming, Adele broke multiple sales records that surpassed expectations. In its first week, 25 sold 3.38 million copies, the largest single-week sales since Nielsen Music starting tracking point-of-sale music purchases in 1991. It broke the previous single-week sales record of 2.42 million copies held by *NSYNC’s No Strings Attached, released in 2000.
The decision to start streaming 25 comes after Adele called streaming “a bit disposable” in aninterview with Time magazine last year. She didn’t say that she would never stream the album, but she was happy with her decision not to when 25 was first released.
I believe music should be an event… I know that streaming music is the future, but it’s not the only way to consume music. I can’t pledge allegiance to something that I don’t know how I feel about yet.
Spotify, Tidal, Apple Music and Amazon Prime have confirmed they will have the complete 25 album available to stream at midnight. 25 possesses 11 tracks including “Hello” and “When We Were Young,” which are already available to stream. Also stream her first two albums, 19 and 21.
By Emily Morgan