“Realidad Que No Escogimos”
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One of the great challenges of the artist is to overcome cultural and social expectations in order to create work that is truly authentic – work that captivates audiences by giving unique expression to our most primal emotions and universal experiences.
Ever since he arrived in Canada, Cuban Canadian musical visionary Alex Cuba has been relishing his freedom from Cuban music constraints to reimagine the music of his homeland — by cutting back on the showmanship and dialing up the soul. It’s a style of innovation that has paradoxically earned him unprecedented success for a Canadian in the Latin music scene.
The first single, “Realidad Que No Escogimos” is a new-style Latin soul number about being confronted by one’s consciousness and being forced to wake up, to forget about what other people think and to focus on what’s really important in life and what one needs to do to be happy with oneself. It will be an instant download when the album is pre-ordered on iTunes or Pledge Music.
Over the past decade, Alex has earned a Grammy nomination, three Latin Grammys – as an artist, a songwriter and a video producer – two Junos, two SOCAN awards, and countless accolades from media around the world, who praise his innovation and soul.
Alex Cuba will be touring Canada throughout the summer and opening for Sheryl Crow two nights at the Hollywood Bowl in August 2015.