You can now browse Amazon’s main website and mobile app in Spanish — and, yes, we mean Amazon.com, not its .es counterpart. The e-commerce company has even added an easily accessible language settings option on the website’s interface, right next to the “Accounts & Lists” drop-down menu. As CNET noted, Amazon is most likely looking to attract more Spanish-speaking shoppers, especially since the US now has 41 millionnative speakers and 11 million bilingual residents. It even recently expanded Prime to cover Mexico, offering the same free unlimited shopping and streaming videos customers get in the US.
A spokesperson told the publication:
“Customers will be able to shop, browse and search for millions of products, view their shopping cart, and place orders in Spanish on Amazon.com and through the Amazon Mobile Shopping app.”
If you don’t see the option yet, you’ll get it soon enough. Amazon will continue rolling out the feature to more accounts over the next few weeks until everyone can access the new language option.
