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Blackface Allegations Swarm Kim Kardashian After Beauty Ad Goes Live

If Kim Kardashian knows nothing else, she knows how to present an image of herself. And as she ramps up her launch of new beauty line KKW Beauty, she’s counting on folks to invest in their desire to look and be like her.

But in a promo shot for KKW Beauty, Kardashian’s drawn social media fire for her quite, ah, dark skin tone.

This image was tweeted June 14:

The next day, a pretty significantly lighter version of that exact image was posted on Kardashian’s Twitter account:

Plenty of folks defended Kim’s look, attributing it to tanning, contouring, photography filter tricks, and more. Others gently suggested reuploading the image at a brighter tone, which she eventually did:

In an interview with the New York Times about KKW Beauty, Kim directly responded to the entire situation, apologizing and also explaining that no one on her team noticed anything off about the image:

I would obviously never want to offend anyone. I used an amazing photographer and a team of people. I was really tan when we shot the images, and it might be that the contrast was off. But I showed the image to many people, to many in the business. No one brought that to our attention. No one mentioned it.

Of course, I have the utmost respect for why people might feel the way they did. But we made the necessary changes to that photo and the rest of the photos. We saw the problem, and we adapted and changed right away. Definitely I have learned from it.



By Lilian Min



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