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Bobbi Brown Drops Her Own Cosmetics Line After 25 Years Of Establishment

Bobbi Brown Drops Her Own Cosmetics Line After 25 Years Of Establishment

In a move I didn’t see coming, Bobbi Brown is leaving her namesake cosmetics line after 25 years, WWD reports. (I know, right?!) Bobbi Brown Cosmetics, owned by beauty giant Estée Lauder Companies (who recently acquired Too Faced Cosmetics as a part of their burgeoning brand portfolio that also includes Origins, M.A.C. and Clinique), will continue to exist, but Brown is expected to leave the company by the end of the year. (Read: Like, 10 days from now.)

And while we’re sad that the creative genius behind Bobbi Brown Cosmetics (the Bobbi Brown—the one who sat in the backseat of an Uber with our beauty editor recently—more on that later) is leaving her brand, we know it’s still in good hands as Peter Lichtenthal, global brand president, will continue to oversee the business in her absence. While Brown has yet to reveal her next move, sources speculate to WWD she’ll have a new business endeavor under her belt some time in 2017.

But hang on. Let’s pour one out for Bobbi Brown and her line for a second. I’d argue that she was not only one of the original pioneers of the natural beauty look, but rather the official inspiration for the no-makeup makeup movement that I actually live by. It’s soft, pretty, and frankly, unfiltered in a world where seemingly everything is Facetuned, Photoshopped or “tweaked just a tiny bit.” Fabrizio Freda, Estée Lauder Companies president and CEO, told WWD that Bobbi Brown Cosmetics is a “global prestige cosmetics powerhouse, with a highly promising future, poised for its next chapter of growth.”

What that is, of course, remains to be seen. And I’m still really jealous of Lexi, our beauty editor, who yes, got to ride in an Uber with Bobbi and get her makeup done, and of course, emerged with that ethereal, lit-from-within, only-Bobbi-Brown-could-produce glow.

Thank you, Bobbi Brown, for your 25 years of flawless skin and barely-there makeup. Our faces salute you. Mine does, at least.



By Rachel Jacoby Zoldan



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