The line of modest daywear comprises jeans, tops, jackets and accessories for both men and women with Bible quotes or religious slogans emblazoned across them, such as “self-control” and “faithfulness” – with the aim of “making it easy to share God’s word”. Prices range from $14.99 (£10) for a tank top to $99.99 (£65) for a pair of jeans.
“Ever feel moved to share God’s word with a friend, classmate, co-worker or even a stranger and then talk yourself out of it for whatever reason? The Bible tells us not to fear man, but many of us still fear rejection from time to time and are afraid to share our faith,” reads the website. “Here at Gi, we want to make it easier for everyone to proclaim their faith and spread God’s word everywhere.”
Bisutti worked briefly for Victoria’s Secret in 2009 after winning an amateur modelling competition, but decided to quit the industry shortly afterwards, complaining that she “felt like a piece of meat”. Victoria’s Secret later released a statement referring to her criticism of the brand as “fabrication”.
By Sarah Karmali