CJ 4DPlex, the world’s first 4D cinema company for feature films, announced today at CinemaCon that they have signed a deal with AEG to bring 4DX technology to a movie theatre in the United States for the first time. After an incredible expansion to several countries in the world including Japan, Taiwan, Chile, Colombia, Croatia, United Arab Emirates and many others, this cinema experience is coming first to the entertainment capital of the world when it premieres its first blockbuster film this summer exclusively in the AEG-owned the Regal Cinemas L.A. LIVE Stadium 14 theatre in downtown Los Angeles, Ca.
Movie goers can expect an immersive 4D experience to excite all five human senses. Features include motion, wind, strobe, fog, vibration, mist, rain and even scent-based special effects that go far beyond 3D, 4DX offers a complete visual, aural, olfactory and tactile experience to the latest blockbusters, and lends itself perfectly to high-action movies.
“Los Angeles was the natural choice for the first U.S. location to carry 4DX. We wanted to bring this experience to where all the movie magic happens,” said Byung Hwan Choi, CEO of CJ 4DPlex. “With AEG, owner and host of the world’s most exciting entertainment venues as our strategic partner, we are very much looking forward to welcoming our audiences to a movie-going experience never before seen in the U.S. as befits the state-of-the-art theaters at L.A. LIVE!”
“AEG is excited to partner with CJ 4DPlex to bring the 4DX technology to America” said Nick Baker, Sr. Vice President AEG Global Partnerships. “We are always looking for leading edge technology and innovative products and amenities to introduce at our entertainment destinations and, this will inspire and encourage people to descend upon L.A. LIVE.
“In just a few short years, Regal Cinemas L.A. LIVE Stadium 14 has become not only the preferred location for blockbuster releases but the ideal venue to showcase the industry’s newest exhibition technology so, it makes perfect sense that this revolutionary process to be unveiled here first,” said Shelby Russell, Vice President, L.A. LIVE Marketing.
Since debuting with a 4D screening of Avatar in 2010, more than 14,000 4DX seats are now operating in 91 theatres in 23 countries – opening on approximately one new screen every two weeks as theatres recognize the power of being able to offer a wider range of formats and experiences to moviegoers. In fact, in 2013 alone, 4DX was installed for the first time in 14 countries – Bulgaria, Chile, Colombia, Croatia, Czech Republic, Guatemala, Hungary, Indonesia, Japan, Poland, Taiwan, Ukraine, the United Arab Emirates and Venezuela – with 47 new screens compared with 13 openings in 2012.
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