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Colgate® Optic White® Launches Retail Contest for Music Fans to See Sin Bandera Perform Live at the Latin GRAMMY® Acoustic Session in Los Angeles

Colgate® Optic White® Launches Retail Contest for Music Fans to See Sin Bandera Perform Live at the Latin GRAMMY® Acoustic Session in Los Angeles

Leading whitening oral care brand partners with The Latin Recording Academy® for the second consecutive year to bring Latinos closer to their favorite music stars

NEW YORK, July 18, 2016 — Colgate® Optic White® invites music fans to smile for a chance to win tickets to the 2016 Latin GRAMMY® Acoustic Session in Los Angeles on Wednesday, September 21 to see headliner and two-time Latin GRAMMY winning pop duo Sin Bandera, and show opener, the talented Mexican singer Carlos Rivera. From July 18 through September 11, Los Angeles residents can enter for their chance to win tickets to the exclusive event at The Theatre at Ace Hotel in downtown L.A., by visiting local retail stores, or online at www.OpticWhiteStyle.com. Official rules can be found at here.

Colgate Optic White has once again renewed its partnership with The Latin Recording Academy® to bring music fans closer to their favorite stars through the Los Angeles edition of the highly-acclaimed Latin GRAMMY® Acoustic Sessions. In addition to event tickets, two winners will also have the opportunity to participate in a meet-and-great with Sin Bandera and Carlos Rivera.

“In 2015 we brought smiles to music fans with performances by Natalia LaFourcade and Julieta Venegas; this year’s performances by Sin Bandera and Carlos Rivera are guaranteed to make a lasting impression that will bring a smile to the face of everyone in the theatre,” said Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. “It doesn’t matter the genre; music is an integral part of Hispanic culture and triggers smiles in everyone who hears it; we are thrilled to be part of this unique music event to celebrate Latin culture.”

Kika Rocha, part of Colgate Optic White’s Designer Smile Squad, will be at this exclusive show giving fans an inside look at this invite-only event on her social channels (@KikaRochaModa on Twitter and @KikaRocha_on Instagram). Fans are also invited to follow Daniela Ramirez, part of the Designer Smile Squad, (@NanysKlozet on Instagram) and former Latin GRAMMY nominee and Optic White spokesperson Leslie Grace (@LeslieGrace on Twitter and Instagram).

The Latin GRAMMY Acoustic Sessions are nationally recognized as the only Latin music concert series that gives guests an up-close and personal experience with today’s most talented Latin musicians. For the past three years, Colgate Optic White has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.

To get live updates from the Latin GRAMMY Acoustic Sessions and see all of the #SonrisaBrillante looks and brilliant smiles, follow @SonrisaColgate on Twitter.

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