Showing your heart is always on-trend. That’s why Diet Coke and actress Minka Kelly are blending fashionable style and the power of expression to support The Heart Truth ® campaign, led by the National Heart, Lung, and Blood Institute (NHLBI). With a social media-inspired package at the center of this year’s campaign, Diet Coke will help raise awareness and ignite a digital conversation around The Heart Truth®. Fans can join Diet Coke and Minka Kelly in spreading The Heart Truth® message that it’s never too early – or too late – to learn more about heart health.
For the first-time ever, millions of Diet Coke packages will prominently feature the hashtag #ShowYourHeart. The hashtag encourages Diet Coke fans to upload and share heart-inspired photos representing what “showing your heart” means to them. Throughout the month of February, each photo tagged on Twitter and Instagram with #ShowYourHeart will trigger a $1 donation from Diet Coke to the Foundation for the National Institutes of Health (up to $100,000) in support of women’s heart health research programs.
“Through the power of our fans, Diet Coke can raise awareness and support for The Heart Truth ® campaign,” Erik Jenkins, Diet Coke Brand Manager. “We hope every time someone picks up a Diet Coke can and sees the striking brushstroke heart design, they’ll use the hashtag to join the social conversation supporting this important cause.”
Diet Coke will take the message from the can to the catwalk at the annual Red Dress Collection SM Fashion Show on February 6 at the Hammerstein Ballroom in New York City. Actress Minka Kelly will walk in the show as Diet Coke’s Celebrity Ambassador. Her red gown, designed by Oscar de la Renta, will remind women to raise awareness for this important cause.
“Every woman can play an active role in her heart health, but many may not realize it,” said Minka Kelly. “I’m so excited to be a part of a campaign that brings attention to this important issue, and have the opportunity to inspire other women to get involved.”
Joining Minka Kelly at the Red Dress Collection SM Fashion Show will be five lucky Diet Coke fans that entered a photo-sharing contest and won a trip to the star-studded event. These fans uploaded heart-inspired photos with the #ShowYourHeart hashtag and were selected by Diet Coke.
The Heart Truth ® supporters can visit DietCoke.com/ShowYourHeart, Diet Coke’s Facebook, Twitter and Instagram pages or HeartTruth.gov to learn more about women’s heart health programs and how to donate to the cause.
The Heart Truth® Campaign
The Heart Truth ® is a national awareness campaign for women about heart disease and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.
The centerpiece of The Heart Truth ® is the Red Dress SM, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress SM reminds women of the need to protect their heart health, and inspires them to take action.
To learn more, visit www.hearttruth.gov.
©2013 The Coca-Cola Company. The Heart Truth and its logo are trademarks of HHS. Red Dress Collection is a service mark of HHS. Participation by Coca-Cola does not imply endorsement by HHS/NIH/NHLBI.
SOURCE The Coca-Cola Company