Drake’s VIEWS went platinum within six days of its release in May of this year. Just seven months later and the 2016 album has achieved the feat four times over. An Instagram post from Drake himself confirmed the news, with 4 million units sold as of December 1.
The figures including streaming data where Drake is hugely popular. As reported, he was the most streamed artist on Spotify in 2016. His 4.7 billion streams this year more than doubled last year’s total of 1.8 billion, largely thanks to the success of VIEWS and “One Dance.” Those titles were the most streamed album and song of the year on the platform, respectively.