Prepare to give your ears a heads up, people.
Just when we finally got Rebecca Black‘s song “Friday” out of our noggins, along comes a commercial designed to stick that tune right back in there. Or, at least, a revamped version of it.
Yup. As a way of getting folks pumped up for that big shopping day following Thanksgiving, Kohl’s has created a spot that incorporates the infectious song by way of some new lyrics.
“It’s Black Friday, Black Friday, gotta go to Kohl’s on Black Friday,” an actress sings, in part, as she makes her way through the store. “Everybody’s going there at midnight, midnight.”
So what do you think? Genius marketing move, or will Target now be getting your business instead?
by Peter Gicas