Fresh from her recent collaborative exploits with Tommy Hilfiger, Gigi Hadid has now been announced as the latest face of Reebok’s #PerfectNever campaign.
Launched back in July with former UFC champion Ronda Rousey, the movement aims to spread a message of body positivity while promoting the health benefits of exercise. Hadid, a self-confessed fitness fanatic, has spoken out against body shamers in the past and joins the likes of Cara Delavigne (PUMA) and Gisele Bündchen (Under Armour) in the list of non-athletes who have recently signed deals with sportswear companies. Reebok announced the news with a short clip, which you can check out below:
In a statement, the model also extolled the mental benefits of exercising, saying: “Working out isn’t only physical for me. It’s mental. It helps me escape the noise in my head. It’s the only time my mind goes quiet.”
In other Reebok news, the sports giant has just announced a new line with the one and only Future Hendrix.