Thousands of fans have blasted the new Gigi Hadid Vogue Italia cover for darkening her skin and using too much Photoshop.
The model looks so different on the cover, shot by photographer Steven Klein, she is barely recognisable.
Fans of the star, 23, flooded social media with comments on the shoot after Gigi and Vogue both uploaded the cover image late on Wednesday.
“The Photoshop on this is an actual p*******,” one wrote. “Besides the fact that they’ve darkened her skin so much, the face doesn’t even look like Gigi. Whoever edited this photo should be fired. Period point blank.”
Another said: “This is disgusting. Why have her in blackface when you could hire a darker skinned model?”
Others said it didn’t look like her at all, with one asking: “Is this supposed to be Gigi? Because you photoshopped her into an entire different girl.”
And: “Major fail.. that’s not Gigi. Why book one of the most famous models and change her face 100%?”
Writing to famed photographer Stephen Klein, someone else described it as “disgraceful”.
“Really? Come on man!! This is just insane! Disgraceful!”
But Gigi, who has covered Vogue more than 20 times, clearly didn’t see what her critics did as she gave everyone who worked on the shoot a massive shout out.
Sharing the cover shot with her 40 million Instagram followers, the model gushed: “Excited, honoured and grateful to cover @VogueItalia’s May issue by my loves @stevenkleinstudio, @pattiwilson @gb65 – thank you so so much for an amazing shoot, I am forever inspired by you all! And can’t wait to share the full story.”
Klein is known for often darkening the skin of his models and came under fire recently for a shoot he did with Kim Kardashian for Interview Magazine.
Madonna also previously said she painted her face black for a shoot with Klein. The pictures were supposed to be used for an album cover, but the singer later changed her mind.
“I did a photo shoot with Steven Klein for my last album cover, and I painted my face black, except for red lips and white eyes,” she told Rolling Stone.
“It was a play on words. Have you ever heard of the Black Madonna? It has layers of meaning, and for a minute, I thought it would be a fun title for my record. Then I thought, ‘Twenty-five percent of the world might get this, probably less. It’s not worth it.’ It happens all the time, because my references are usually off the Richter scale.”