NEW YORK – Gloria Vanderbilt Jeans proudly debuts its Fall 2017 campaign entitled “We Are All One.” The campaign stars supermodel and activist Iman, timeless beauty Tatjana Patitz, SportsIllustrated Swimsuit cover model Elsa Benitezand American plus star Tara Lynn. As the first major jeanswear brand launched by a woman, for a woman, Gloria Vanderbilt Jeans is excited to launch a campaign that exemplifies the brand’s roots.
Over the last 40 years, the Gloria Vanderbilt brand has evolved from being one of the most exclusive and covetable denim brands to being one of the most inclusive, providing fits that complement every woman regardless of size, shape or age; in essence, every “body.” Gloria Vanderbilt Jeans offers the latest denim trends in innovative fabrics and updated washes at a compelling value. Currently, Gloria Vanderbilt is the #1 women’s denim brand in unit sales in North America (source the NPD Group, Inc/Retail Tracking Service 2016).
Created in partnership with RO New York with creative direction by Rony Zeidan and shot by renowned photographer Paola Kudacki, the “We Are All One”campaign is an evolution from the brand’s Spring 2017 campaign entitled “We Are One” featuring Tatjana Patitzand Tara Lynn. For Fall 2017, the brand enlisted two additional iconic women who truly embody the timely message, “We Are All One.” Iman, Tatjana, Elsa and Tara are a reflection of our diverse customer base who share similar traits including: unwavering strength, the ability to balance, the pursuit to achieve more and the desire to give back. This is captured in a poignant behind-the-scenes video that can be viewed on the brand’s recently launched micro-site and social media platforms, www.gloria-vanderbilt.com and @GloriaVanderbiltJeans #WEAREALLONE
“For decades, Gloria Vanderbilt Jeans has provided millions of women of all body types and sizes with the best fitting jeans at an unparalleledvalue,” says Jack Gross, Chief Executive Officer, ONE Jeanswear Group. “We are thrilled to celebrate our iconic brand with a timely message,”We Are All One.”Iman, Tatjana, Elsa and Tara truly exemplify the spirit of Gloria Vanderbilt Jeans.”
“We Are All One” celebrates the individual “One” and the universal “We,” and I am honored to be part of this campaign that is both inclusive and timely,” says Iman. “There is no better time than now to be a woman and collectively stand for and with women as we shift and reshape the future of all women.”
Gloria Vanderbilt Jeans are available in missy, petite and plus sizes in department stores including Kohl’s, JC Penney and Amazon.com. To learn more, please visit www.gloria-vanderbilt.com