When moviegoers see the highly anticipated movie Goosebumps, which will be released in theaters this Friday, October 16, they will have the chance to unlock exclusive content and enter for the chance to win cash and personalized art by Goosebumps cover artist Tim Jacobus when they “Shazam the credits,” it was announced today by Dwight Caines, president, Theatrical Marketing for Sony Pictures Entertainment.
When moviegoers use the popular smartphone app Shazam during the end credits of Goosebumps, which features a unique animated sequence, they will immediately receive the animation and other exclusive Goosebumps content directly to their phones. The credits are tagged with the Shazam bug, calling viewers to turn their phones back on and activate Shazam.
In addition to the exclusive content, fans who Shazam the credits will have the chance to enter to win the Shazam the Credits Sweepstakes, in which one grand prize winner will receive all-new, personalized, custom art by created by Tim Jacobus, who was the original artist behind the intriguing covers of Scholastic’s Goosebumps book series – as well as $3,000 in cash. No purchase necessary to enter, sweepstakes starts 6:00 pm ET on 10/10/15 and ends 3:00 am ET on 10/26/15. Open only to legal residents of 50 U.S. & DC, age 13 or older. See http://bit.ly/1WQgAyX for complete details including how to enter by mail. Void where prohibited.
The exclusive content was launched today at New York Comic Con, where guests saw clips, heard from Jack Black, director Rob Letterman, and co-stars Dylan Minnette, Odeya Rush, and Ryan Lee, and received insight into the making of the movie.
Commenting on the announcement, Caines said, “We wanted to build a first-of-its-kind promotion that could link the film’s terrific score from Academy Award® nominee Danny Elfman, and fantastic content together to provide an experience for the Goosebumps moviegoer. The key in making this happen was the widely popular app, Shazam, whose technology will unlock a unique fan-centric experience and sweepstakes on the mobile device. When the end credits start you will see the Shazam logo on a movie screen for the very first time, that will be your cue to get your phone out of your pocket, turn it back on, and Shazam the credits. The movie may be over, but not the fun.”
Scholastic has over 400 million Goosebumps books worldwide in 32 languages in print since the series introduction in 1992, earning critical acclaim and dominating global best seller lists. R.L. Stine has been recognized as one of the bestselling children’s authors in history. Now, the literary phenomenon is coming to the big screen in 3D, just in time for Halloween. In Goosebumps, teenager Zach Cooper (Dylan Minnette), upset about moving from a big city to a small town, finds a silver lining when he meets the beautiful girl, Hannah (Odeya Rush), living right next door, and makes a quick friend in Champ (Ryan Lee). But every silver lining has a cloud, and Zach’s comes when he learns that Hannah’s mysterious dad is in fact R.L. Stine (Jack Black), the author of the bestselling Goosebumps series. As Zach starts learning about the strange family next door, he soon discovers that Stine holds a dangerous secret: the creatures that his stories made famous are real, and Stine protects his readers by keeping them locked up in their books. When Stine’s creations are unintentionally released from their manuscripts, Zach’s life takes a turn for the weird. In a crazy night of adventure, it’s up to Zach, Hannah, Champ, and Stine to team up and get all of these figments of Stine’s imagination – including Slappy the Dummy, the girl with the haunted mask, the gnomes and many more – back in the books where they belong to save the town. Directed by Rob Letterman, the screenplay is by Darren Lemke with a story by Scott Alexander & Larry Karaszewski, based on the Goosebumps book series published by Scholastic and written by R.L. Stine. The film is produced by Deborah Forte and Neal H. Moritz.