Heads up, cord cutters. We’re finally starting to hear some more details about HBO’s upcoming standalone streaming service, slated for arrival this year, and yes, it’s time to start getting excited.
According to a new report from International Business Times, the highly anticipated service will launch next month in conjunction with the season five Game of Thrones premiere. It will be called HBO Now and set you back $15 per month — the same amount you’d pay for HBO through your cable provider.
Another interesting tidbit from the report — HBO is in talks with Apple to make the Web-only subscription TV offering available on Cupertino’s Apple TV.
The launch of this new service will mark the first time consumers will be able to subscribe to HBO directly through the company rather than through a cable or satellite provider.
“HBO’s corporate parent, Time Warner Inc., will rely on a whole new line of distributors (e.g., Apple TV, Roku, Xbox, PlayStation, Amazon, etc.) to help market HBO Now to an estimated 10 million U.S. broadband subscribers who do not pay for a cable TV bundle,” IBT notes.
HBO first announced plans to launch a standalone streaming service in October. “We will work with our current partners. And, we will explore models with new partners,” HBO chairman and CEO Richard Plepler said at the time. “All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
Those who do not want or cannot afford cable have long pushed HBO to offer an online-only service. Until now, however, HBO has held off on a standalone package because of its deals with cable and pay TV services.
The company has also shied away from licensing its content to streaming services like Netflix. It did recently provide content to Amazon Prime, but only older shows.
Meanwhile, HBO GO finally this week made its way to Sony’s PlayStation 4, a full year after it hit the PS3. The new PS4 app functions just like the PS3 version, letting HBO subscribers access the network’s shows on their console.