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JCPenney Hires Ellen DeGeneres, Gets Heat From Anti-Gay Group

Ellen DeGeneres has won 16 Daytime Emmys and seven People’s Choice  Awards, and is a TV and print spokeswoman for CoverGirl and American  Express.

So no one batted an eye when she added JCPenney to her résumé, right?

Wrong, believe it or not.

“By jumping on the pro-gay bandwagon, JCPenney is attemping to  gain a new  target market and in the process will lose customers with  traditional values  that have been faithful to them over all these years,” read a statement from the  American Family Associations’ One Million Moms, a conservative group that, per  its website, seeks to abolish “the immorality, violence, vulgarity and profanity  the entertainment media is throwing at your children.”

“JCPenney has made a poor decision and must correct their mistake  fast to  retain loyal customers and not turn away potential new,  conservative shoppers  with the company’s new vision,” the statement  continued. One Million Moms has  previously spoken out against Glee and Modern Family, both of  which prominently feature homosexual characters.

Well, none of the million should hold her breath, because JCPenney is  standing strong behind DeGeneres.

“We share the same fundamental values as Ellen,” company president Michael Francis said in introducing DeGeneres as their latest spokeswoman last week. “At JCPenney, we couldn’t think of a better partner to help us put the fun back into the retail experience.”

Among  those applauding the new collaboration is the Gay & Lesbian   Alliance Against Defamation, which called on supporters yesterday to  ring up  JCPenney in support of DeGeneres.

“Great work! Nearly 10,000 people #StandUpForEllen & thank @jcpenney for making  the right choice,” GLAAD tweeted earlier today.

“Since  Ellen came out 15 years ago, the nation has evolved and support for   LGBT people is at an all-time high,” said Herndon Graddick, senior  director of  programs and communications for GLAAD. “Although it is still  legal to fire  someone for being gay in 29 states,  Americans are  fair-minded people who know  that firing someone just for  being gay is  not what this country is about.  JCPenney is standing  with Ellen and  so do we.”



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