‘American Hustle’ star Jennifer Lawrence is set to sign a multimillion dollar deal with Dior for a three-year partnership.
The deal between the Hollywood star and the Paris fashion house is worth between $15 and $20 million, and the talks are being brokered through her agents at CAA, the New York Post reports.
Lawrence became a spokeswoman for Dior in 2012, after starring in the first Hunger Games film, and Dior creative director Raf Simons said of Lawrence at the time: “I was … struck by her incredible on-screen presence in these blockbuster films, but also … by her powerful interpretations of subtler, more rounded characters.”
Soon after, the actress was appearing in a campaign for Miss Dior, and creating memorable awards-show moments in Dior designs. At last year’s SAG Awards, the Silver Linings Playbook star wore a tiered blue gown, and when she rose to pick up her best actress honour, a panel of fabric was accidentally exposed. Many viewers believed the dress “fell apart,” but its designer explained it was the gown’s “tulle and satin” layers that were revealed, and, “It was not ripped and there was no malfunction.”
The actress got even more attention in Dior when she later fell up the stairs at the Oscars in a gorgeous fit-for-Hollywood white Dior frock.
On the awards circuit this season, a full-length white gown with black bands worn to the Golden Globes for American Hustle sparked endless online memes.
Reps for Dior, CAA and Lawrence had no comment. But a Hollywood source said, “There’s no signed deal, but Jennifer’s had a great relationship with Dior to date, and is open to the idea of continuing a partnership. But there’s no deal in place.”
Previous spokeswomen for the brand have included Marion Cotillard, Natalie Portman, Charlize Theron and Mila Kunis.