Justin Timberlake‘s life is really starting to reflect his art.
The Social Network star is trying to help struggling MySpace by taking a stake in the pioneering social-networking site, whose creative vision needs a shot in the arm now that it’s playing second fiddle (way second fiddle) to Facebook.
Wait, Timberlake knows he’s not actually Sean Parker, right?
Presumably he does. But if there’s anyone who can bring sexy back to MySpace, it’s Timberlake, right?
“There’s a need for a place where fans can go to interact with their favorite entertainers, listen to music, watch videos, share and discover cool stuff and just connect,” the Emmy and Grammy-winning Bad Teacher star said in a statement Wednesday.
“MySpace has the potential to be that place. Art is inspired by people and vice versa, so there’s a natural social component to entertainment. I’m excited to help revitalize MySpace by using its social media platform to bring artists and fans together in one community.”
Timberlake’s got his work cut out for him.
In what was seen then as an ingenious move, News Corp. snatched up MySpace in 2005 for $580 million—only to see a huge portion of its users flock to Facebook, which grew from a college-specific site to a 500-million-strong online community in seven years. (You know, as seen in The Social Network, featuring Timberlake as Facebook’s go-getting first president, Sean Parker.)
According to the Wall Street Journal, ad-targeting firm Specific Media has agreed to take MySpace off of News Corp.’s hands for $35 million in stock and cash. Abruptly 500 employees are getting laid off in the process.
But instead of saying “cry me a river,” Timberlake is determined to help MySpace become a music-centric site for up-and-coming and established artists to showcase their material and attract new fans.
Talk about your friends with benefits!
by NATALIE FINN