Kanye West‘s creative house Donda is officially partnering up with Jay Z‘s Roc Nation to manage its music division.
The collaboration, which was announced today, will focus on West’s recording brand and worldwide touring ventures.
There’s no doubt that it’s been a big year for Donda, and the company’s success doesn’t seem to be slowing down any time in the near future.
The design company has launched two capsule collections for A.P.C., has been at the center of the Yeezus tour materials (including staging, merchandise, and the marketing campaign), and is gearing up for an anticipated line with Adidas.
And Jay’s Roc Nation hasn’t been doing too shabby either.
In its first year, the Roc Nation Sports agency has signed Robinson Cano, Kevin Durant, and Victor Cruz—to name a few.
West launched the company—which is named after his mother, Donda West—back in January 2012.
“I have started a new company and I’m so excited about the name…it’s got the best name ever of all companies of all time!! The name of the company is DONDA,” the Grammy winner wrote on Twitter at the time.
“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce [their] dreams and ideas.”
He added, “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.”