As the co-host on the highest-rated morning show on Spanish television and a mother of two toddlers, Karla Martinez is always up before dawn. Despite the frenzied early start to her day, this Mexican mama knows a breakfast with milk provides 9 essential nutrients including 8 grams of high quality protein in every 8 ounce glass. This makes Karla the perfect choice as the face of the new Hispanic got milk? ads, launching in national Hispanic magazines this month.
Milk is equally important for children and adults. “Starting every day with a good breakfast, that includes milk gives you healthy energy. One reason for this is because of the high quality protein in milk,” said Martinez. She added “I can’t go to work if I don’t have a full tummy. They say, ‘full belly, happy heart.’ That’s how I like to go to work and send my daughters and husband off in the mornings.”
The Hispanic Milk Mustache got milk? campaign would like to congratulate all the role models and moms whose hard work and commitment help us educate their families on the importance of starting the day with the healthy energy of milk, whether it’s an early start like Karla’s or not. An 8 ounce glass of milk nourishes our bodies with essential nutrients like 8 grams of high quality protein, with three B vitamins, calcium, vitamin D, potassium, phosphorus, and vitamin A. It’s naturally nutrient rich like no other beverage.
For a behind-the-scenes look at Karla’s got milk? photo shoot and video diaries, visit us at Facebook.com/BigoteDeLeche. There, you’ll find exclusive photos from the shoot and a series of videos where Karla shares some of her favorite childhood memories and parenting tips. You’ll also have an opportunity to create and share an e-card for that special mom or role model in your life.
About the National Milk Mustache “got milk?”® Campaign
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache “got milk?”® Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. The Breakfast Project was created to help make over America’s mornings. It’s a movement to celebrate breakfast and encourage healthier choices like milk in the morning. The Breakfast Project aims to demonstrate the value of a good breakfast for all, and inspire more Americans to start their day with a healthy breakfast that includes milk. For more information, go to www.proyectodesayuno.com or Facebook.com/BigotedeLeche. Deutsch, A Lowe and Partners Company, is the creative agency for the National Milk Mustache “got milk?®” Campaign. MGSCOMM is the agency for the Hispanic Milk Mustache “got milk?”® Campaign.
SOURCE : The Milk Processor Education Program (MilkPEP)