Kendrick Lamar saw his Spotify traffic increase 99 percent following the Grammys Sunday (January 26), according to a Spotify press release.
The Compton rapper performed “m.A.A.d city” and “Radioactive” with Imagine Dragons at the Grammys. Even though he did not win a Grammy, Kendrick Lamar posted the largest jump of any Rap act on Spotify.
Macklemore & Ryan Lewis enjoyed a 65 percent increase on Spotify after winning four Grammys.
Pharrell, who won Producer of the Year, saw a 54 percent bump in Spotify traffic.
Beyonce’s show-opening performance of “Drunk In Love” contributed to a 52 percent increase in streams of the song on Spotify from Sunday to Monday.
Streams of “Another Star,” which Daft Punk performed with Stevie Wonder, increased by 635 percent on Spotify, more than any other song performed at the Grammys.
Daft Punk, which also performed “Get Lucky,” its collaboration with Pharrell, at the Grammys, saw the largest increase on Spotify from Sunday to Monday in streamed tracks for a group or artist that was either nominated for a Grammy or performed during the Grammy broadcast. The French duo enjoyed a 205% increase during the period.
by Soren Baker