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Kim Kardashian Is Renaming Her ‘Kimono’ Company After Cultural Appropriation Backlash

Kim Kardashians Kimono Image

Kim Kardashian West received major backlash after announcing the name of her new shapewear line, “Kimono Solutionwear,” and filing for several trademarks featuring the word “Kimono.”

On Monday, the reality-TV star and entrepreneur tweeted that she’s changing the brand’s name.

“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life,” she wrote. “What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.”

She said that she was “always listening, learning and growing,” and that she appreciated “the passion and varied perspectives that people bring” her. She added that she had “the best intentions in mind” when she announced the brand’s name.

Kardashian West then said she would be relaunching the brand under a new name, which she didn’t reveal.

“My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name,” she wrote, adding that she “will be in touch soon” and thanking her fans for their “understanding and support always.”

The kimono, a traditional Japanese garment with a rich cultural history, dates back to 1615, according to London’s Victoria and Albert Museum. Some people said they thought Kardashian West’s choice to use the word as a brand name was “tone deaf” since the brand has no apparent ties to Japanese culture.

The shapewear line’s name also caught the attention of Daisaku Kadokawa, the mayor of Kyoto, Japan, who in a letter on Friday asked Kardashian West to reconsider using “Kimono” in her trademark.

“We think that the names for ‘Kimono’ are the asset shared with all humanity who love Kimono and its culture therefore they should not be monopolized,” Kadokawa wrote in the letter, which you can read in full below.





By Daniel Boan

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