This spring, Ann Taylor goes behind-the-scenes with Kate Hudson on a Hollywood movie set to capture her where she works. As a working mother, Kate is in her element in the director’s chair, setting up the shots, with her two leading men (sons Ryder and Bing), going over her lines and in wardrobe. It’s the life within the life, and we’re celebrating every moment of it.
We are the directors of our own stories
Photographer Mikael Jansson shot Hudson in Hollywood. On set, Kate was the director of her own style story, wearing her favorite pieces from the Spring 2014 collection. “I love the Spring collection. It really captures my life as a working mom and how we all balance those parts of our lives,” said Hudson.
In addition to being the face of the campaign, Hudson serves on the Advisory Council for ANN INC.’s ANNpower Vital Voices Initiative, a Clinton Global Initiative (CGI) Commitment to Action that provides leadership training and mentoring to young women. In September 2013, Kate Hudson, Kay Krill, ANN INC.’s President and CEO, and Monica Mishra, a 2012 ANNpower Grantee spoke at the CGI Annual Meeting in New York City.
We are inspired by great design
Ann Taylor’s campaign has been paired with powerful lines that capture the experiences of today’s multitasking women. The “We” in every campaign tagline is the unifying element between Ann Taylor, a brand dedicated to women, and the women who live, work and play in Ann Taylor every day leading busy, brilliant lives.
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About Ann Taylor
Founded in 1954, Ann Taylor’s rich heritage has always been synonymous with iconic style and fashion for modern working women. Having evolved throughout the decades to meet women’s changing needs, aspirations and roles, today Ann Taylor is defined by a unique balance of fashion and work for women of substance and style across every generation. The Ann Taylor brand has become a favorite style destination for modern women, attracting some of the world’s most celebrated style icons as its biggest fans, including United States First Lady Michelle Obama, Kate Hudson, Angelina Jolie, Diane Kruger, Halle Berry, Jessica Alba and many more. As of November 2, 2013, Ann Taylor operated 276 stores across the United States, the District of Columbia, Puerto Rico, and Canada, as well as an e-commerce website at www.anntaylor.com. Ann Taylor is a division of ANN INC. (NYSE: ANN).
SOURCE Ann Taylor