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Louis Vuitton Signs Jaden Smith As the New Face Of The Brand

Louis Vuitton Signs Jaden Smith As the New Face Of The Brand

Leave it to Jaden Smith to break fashion boundaries.

On Saturday, Louis Vuitton’s creative director Nicholas Ghesquiere took to his Instagram to reveal his latest ad campaign for the fashion house’s Spring/Summer 2016 collections — which are fronted by none other than Will Smith and wife Jada‘s son.

In recent years, the 17-year-old has been known to push the envelope when it comes to style choices, having been photographed wearing skirts, a dress to prom and — most notably — a Batman costume to Kim Kardashian and Kanye West‘s wedding.

So, it’s no secret the designer chose Smith (who is seen sporting womenswear in the label’s ad below) to become the face of Louis Vuitton. He has already proven to be sartorially flexible and has previously spoken about his penchant for high fashion.

“I’m just expressing how I feel inside, which is really no particular way because everyday it changes how I feel about the world and myself,” he told GQ in June of his sometimes out-there outfit choices.

Spoken like a true style star.

 

by Grace Gavilanes

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