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Marvel Universe Unites for Children’s Charities

In anticipation of Avengers: Infinity War, The Walt Disney Company announced today Marvel: The Universe Unites, a charity campaign of epic proportions bringing together the cast of Marvel Studios’ next big blockbuster to support children’s charities through funds raised from the release of the latest line in action figures and toys from the upcoming film.

This week-long event seeks to bring the stars together in a series of #HeroActs and social media challenges to raise funds and awareness for foundations that support children and families impacted by serious illness.

Watch Marvel: The Universe Unites kick-off with stars Sebastian Stan, Karen Gillan and Paul Bettany from this morning’s Good Morning America appearance:

 

Members of the cast have already accepted the challenge, including Mark RuffaloDave Bautista and Don Cheadle among others expected to share the initiative on social media! When everyone’s collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.

Here’s a small preview of the action figures and toys the cast will be revealing through their social posts this week

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Marvel: The Universe Unites will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses.

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Stars of Marvel Studios’ Avengers: Infinity War team up for epic charity event counting down to the launch of movie-related products on March 3
Hasbro and Funko to support by donating millions in cash and toys

February 27, Los Angeles, Calif. – The Walt Disney Company today announced Marvel: The Universe Unites, an epic charity campaign combining the super powers of the cast of Marvel Studios’ Avengers: Infinity War to help support children’s charities. The week-long event will see stars of the movie team up for a series of hero acts and social media challenges to provide funds and raise awareness for charities that support children and families impacted by serious illness. The initiative will culminate the weekend of March 3 when shopDisney.com and Disney stores in the U.S. will donate 10% of sales of all Marvel products made between March 3-4, 2018 (up to $50,000) to Make-A-Wish® to help grant life-changing wishes for children with critical illnesses.

“This movie has one of the greatest ensemble casts of all time, and we are challenging them to use their collective might to benefit children’s charities,” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media. “We’re kicking off by inviting some of the world’s biggest stars to get creative on social media to support Starlight Children’s Foundation, a charity that works to bring joy and comfort to hospitalized children and their families.”

As part of Marvel Studios: Hero Acts, a charitable initiative launched in 2016, some members of the cast of Avengers: Infinity War will receive a special toy care package filled with new products celebrating their Marvel character to be donated to children’s hospitals.

Their mission? To take a creative picture or video to reveal the new toys to fans and post it to their Facebook, Instagram or Twitter channels using #HeroActs. When their collective posts hit a million likes, they will unlock a $250,000 US donation to Starlight Children’s Foundation® from Marvel.

“Being a Marvel Super Hero gives us a powerful platform to directly influence positive change. Giving back to kids is the most impactful role you can play,” comments Marvel Studios’ Black Panther star, Chadwick Boseman. “Marvel: The Universe Unites and #HeroActs is just a fun way to support a noble cause while entertaining kids and fans around the globe.”

Marvel partners are also supporting the cause with their own #HeroActs in support of children’s charities. As part of the week’s events, Hasbro will donate $1 million US worth of cash and products to Give Kids The World, an organization that fulfills the wishes of children with critical illnesses and their families by providing them with an unforgettable trip which includes a visit to their village in Central Florida and access to Walt Disney World Resort.

Funko, known for their pop culture collectibles, will make a $1 million US toy donation to Starlight as part of the Marvel: The Universe Unites campaign.

“From our fantastic cast to our toy and retail partners, it’s great to see the Marvel Cinematic Universe come together in this way to support children’s charities,” comments Kevin Feige, President, Marvel Studios. “The launch of the products forAvengers: Infinity War is a fun way for fans to celebrate the countdown to the movie, and this initiative underscores that moment in a really special way.”

Starting March 3, new Marvel Studios’ Avengers: Infinity War products will be included in the Marvel: The Universe Unites Amazon Wish List, enabling consumers to send toys directly to Starlight.

Rounding out the week, on Saturday, March 3, and Sunday, March 4, shopDisney.com and Disney store will donate 10% of weekend Marvel product sales to Make-A-Wish® (up to $50,000 US) in support of Marvel: The Universe Unites.

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About Make-A-Wish®
Make-A-Wish® creates life-changing wishes for children with critical illnesses. We seek to bring every eligible child’s wish to life because a wish is an integral part of a child’s treatment journey. Research shows children who have wishes granted can build the physical and emotional strength they need to fight their illness. Headquartered in Phoenix, Arizona, Make-A-Wish is the world’s leading children’s wish-granting organization, serving children in every community in the United States and in more than 50 countries worldwide. Together, generous donors, supporters, staff and more than 35,000 volunteers across the U.S., grant a wish every 34 minutes, on average, somewhere in the country. Since 1980, Make-A-Wish has granted more than 300,000 wishes to children in the U.S. and its territories; more than 15,400 in 2017 alone. For more information about Make-A-Wish America, visit wish.org.

About Give Kids The World
Since 1986, Give Kids The World Village has welcomed more than 159,000 families to its 84-acre “storybook” resort in Central Florida. Children with critical illnesses and their families are treated to weeklong, cost-free vacations, complete with accommodations, donated attraction tickets, meals and more.  For more about Give Kids The World, visit gktw.org.

About Starlight Children’s Foundation
Starlight creates moments of joy and comfort for hospitalized kids and their families. For 35 years, Starlight’s programs have positively impacted more than 60 million critically, chronically and terminally ill or injured children in the US, Canada, Australia and the UK. With your help, more kids and their families will enjoy Starlight Gowns, Starlight Fun Centers and other Starlight programs at a children’s hospital or facility near you. Learn more and support Starlight’s work by visiting www.starlight.org.

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