James Charles is poppin’.
We know it, his 441,000 Instagram followers know it and now, CoverGirl is making sure everyone else knows it.
On Tuesday, CoverGirl ambassador Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup artist. “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!” the pop artist captioned a photo of herself posing alongside Charles in all his contoured glory.
Charles — who first began documenting his work on Instagram a year ago and went viral last month following his fierce yearbook shoot — will continue the partnership through the year and star in CoverGirl’s new mascara campaign, “So Lashy,” which goes live later this month.
I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of @covergirl. First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard. I can't wait to share with you all what we have in store, but trust me when I say it's gonna be real good. 😊💕 make sure you check out @covergirl's page for more info coming soon, and my new bff @katyperry as well for a cute pic! 😉 Thank you all so much. This would not be possible without all of you.
“I am so honored and excited to be working with such an iconic brand,” he wrote on his personal Instagram. “I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”
Because, as any MUA will tell you, perfecting that highlight isn’t easy.
THE POWER OF MAKEUP 💪🏼⚡️ ____ I needed to do this post. The past few days of my life have been some of the worst in a very long time and I've been extremely upset and out of it. I had a boy I really cared about take advantage of me to a whole new level and it both hurt me, but also absolutely crushed me & my confidence. I cried for the first time in years and was extremely lost and just overall angry. I wanted to do this post now that I've grown and learned from the situation to show you guys that confidence is key. You should NEVER let anyone get in the way of your goals or more importantly your happiness. Makeup makes me so happy and feel so powerful and strong and it's truly an escape. Makeup is truly an art. It's a form of expression, it's a way to feel beautiful, and to make people gasp and look exactly how they want to. It's more than just wanting to impress someone or look pretty. We do makeup for ourselves, NOT for the pleasure of anyone else. It's so important to be confident and love yourself no matter who is loving you back. Please learn from my mistake and always put your own self confidence and self love first, no matter how cute a guy is or no matter how someone may make you feel. I am worth more and so are you. 💘 ____ face is @makeupforeverofficial HD foundation stick. I contoured using my @makeupgeekcosmetics contour pan in warm medium. Highlight is @anastasiabeverlyhills glow kit in "that glow" with the shade sunburst. Brows are @benefitcosmetics ka-BROW cream gel set with gimme brow. Eyes are @morphebrushes 35O & lashes are @esqido lashmopolitan. Lips are @nyxcosmetics liquid lingerie in baby doll.
THUNDERBOLT ⚡️ I used @buxomcosmetics NEW Shimmer Shock Lip Stick in the shade Thunderbolt to create this look. I never use lip colors like this but I honestly love this color, especially for fall?! 🍁 What do you guys think? 👀 Tell me below! ____ You can find it @ultabeauty. Tag a #buxombabe that could totally rock this color! #ad