James Charles is poppin’.
We know it, his 441,000 Instagram followers know it and now, CoverGirl is making sure everyone else knows it.
On Tuesday, CoverGirl ambassador Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup artist. “Just wrapped another great CoverGirl shoot. Honored to have the pleasure to announce the very first CoverBoy, James Charles!” the pop artist captioned a photo of herself posing alongside Charles in all his contoured glory.
Charles — who first began documenting his work on Instagram a year ago and went viral last month following his fierce yearbook shoot — will continue the partnership through the year and star in CoverGirl’s new mascara campaign, “So Lashy,” which goes live later this month.
“I am so honored and excited to be working with such an iconic brand,” he wrote on his personal Instagram. “I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.”
Because, as any MUA will tell you, perfecting that highlight isn’t easy.