Concerts, tour specials and artist profiles often struggle to draw ratings on network television, but few perform as badly as NBC’s Miley Cyrus feature did Sunday night.
Entitled “Miley Cyrus: Bangerz Tour,” Sunday’s two-hour spotlight drew a mere 1.4 overnight household rating. Adults 18-49 and total viewership numbers will not be available till around 12PM ET, but they will surely look as bleak as the overnight household number.
The special kicked off with a 1.7 from 9-9:30PM before dropping to a 1.5, 1.3 and 1.3 in its subsequent half hours.
While Cyrus has drawn on network television before–her initial “Two and a Half Men” guest turnperformed well for CBS–she was glaringly unable to move the needle for the special look at her racy “Bangerz Tour.”
By James Hibberd