MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), today announced that Seth Rogen and James Franco will kick off VMA week with their 30-minute special “Dave Skylark’s Very Special VMA Special” on Sunday, August 17 at 9:00 p.m. ET/PT. Featuring Seth Rogen and James Franco in character from their upcoming film THE INTERVIEW, “Dave Skylark’s Very Special VMA Special” will feature VMA performers Nicki Minaj and Iggy Azalea, and VMA nominee Jason Derulo subjecting themselves to the hilarious antics of the fictional popular celebrity tabloid TV show “Skylark Tonight.” The special will include Dave Skylark (James Franco) and producer Aaron Rapoport (Seth Rogen) grilling each interviewee about everything ranging from derrières to the benefits of being Australian and the merits of singing one’s name.
In the action-comedy The Interview, Dave Skylark (James Franco) and his producer Aaron Rapoport (Seth Rogen) run the popular celebrity tabloid TV show “Skylark Tonight.” When they discover that North Korean leader Kim Jong-un is a fan of the show, they land an interview with him in an attempt to legitimize themselves as journalists. As Dave and Aaron prepare to travel to Pyongyang, their plans change when the CIA recruits them, perhaps the most unlikely candidates, to “take out” Kim Jong-un. The film is directed by Seth Rogen & Evan Goldberg. The screenplay is by Dan Sterling, with a story by Seth Rogen & Evan Goldberg & Dan Sterling. The producers are Seth Rogen, Evan Goldberg, and James Weaver. The film will be released on December 25.
“Dave Skylark’s Very Special VMA Special” will air exactly one week in advance of the 2014 “MTV Video Music Awards,” featuring performances by Nicki Minaj, Iggy Azalea with Rita Ora, Usher, Maroon 5, 5 Seconds of Summer, Ariana Grande and BEYONCÉ. The VMAs will air LIVE from The Forum in Inglewood, CA on Sunday, August 24 at 9:00 p.m. ET/PT on MTV.
Moviegoers can learn more at TheInterview-Movie.com.
Seth Rogen and Evan Goldberg are Executive Producers for Point Grey. Alex McAtee is Producer for Point Grey. Danielle Della Corna and Melissa Bolton-Klinger are Executive Producers for MTV. Wendy Plaut is Co-Producer and Executive in Charge of Celebrity Talent. Joanna Bomberg is Executive in Charge of Music Talent.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world’s leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com.