MundoFOX, the new U.S. Spanish-language network set to air in August, announced details of its multi-city celebration, the Conexion en Vivo Tour. This July, the network will be travelling across the country offering consumers in five cities a firsthand look at what’s to come from MundoFOX.
Partnering with L’Oreal USA, Miller Lite, T-Mobile, and Toyota, MundoFOX will bring ‘Americano como tu.’ attitude to life with a series of local events including non-stop entertainment, games and prizes, appearances by the network’s top emerging talent, and performances by some of Latin music’s chart-topping recording artists.
“Conexion en Vivo offers more than a simple sneak peek of what’s to come on MundoFOX,” said Emiliano Saccone, President of MundoFOX. “The tour embodies the MundoFOX ‘Americano como tu.’attitude, providing a fun, interactive and enriching experience to consumers. We don’t want to introduce the public to the brand, we want every person to actively connect and engage with it through music, bold visuals, social media sharing and more.”
The Conexion en Vivo Tour will showcase a diverse, star-studded lineup of musical talent; including headline performances by Spanish singer Natalia Jimenez, Puerto Rican salsa star, Victor Manuelle, and Puerto Rican singer, Tito el Bambino.
“I’m thrilled to be part of the Conexion en Vivo Tour’s inaugural year,” said Tito el Bambino. “This is a celebration of Latino diversity, passion and energy. Fans across the country are in for a real good time this summer.”
The Conexion en Vivo Tour weekend stops and dates include:
- July 7, 2012 – Los Angeles, CA
- July 14, 2012 – Chicago, IL
- July 21, 2012 – Miami, FL
- July 28, 2012 – New York, NY
- August 4, 2012 – Dallas, TX
Admission to Conexion en Vivo Tour events is free, but tickets are required and can be obtained via registering on http://us.MundoFOX.com/ and through local Conexion en Vivo Tour radio partners who will be conducting giveaways for tickets as well as VIP passes. The radio station partners in each city include: KXOS-Exitos 93.9 FM (Los Angeles), WNUA-El Patron 95.5 FM (Chicago), WMGE-Mega 94.9 FM (Miami), WSKQ-Mega 97.9 FM (New York) and KMVK-Mega 107.5 FM (Dallas).
For more information, visit MundoFOX online at http://us.MundoFOX.com/. For the latest tour and artist updates, follow the tour on Facebook – MundoFOX and Twitter @Canal MundoFOX / #MundoFOX.
MundoFOX is a joint venture between Fox International Channels (FIC), News Corporation’s international multi-media business, and RCN, the leading Latin American television network and production company belonging to Organizacion Ardila Lulle (OAL). Together, FIC and RCN currently reach over 1.2 billion households worldwide with primetime comedies, dramas and daytime series, as well as factual, sports and lifestyle programming. Additionally, both operate and program cable networks and twenty-four-hour global news channels. The new network, headquartered in Los Angeles, CA, will launch in August of 2012.
For more information, visit MundoFOX online at http://us.MundoFOX.com/.