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NBC Loses Out On Over Half A Million In the Wake Of Brian Williams’ Suspension

NBC Loses Out On Over Half A Million In the Wake Of Brian Williams' Suspension

The “NBC Nightly News,” sans disgraced anchor Brian Williams, beat ABC’s “World News Tonight” in total viewers last week — but also lost 700,000 viewers from the week before with Williams in the anchor chair.

Both newscasts tied in the “money” news demo of adults 25-54.

“Nightly,” now anchored by Lester Holt, averaged 9.4 million viewers, down from 10.1 million viewers the week of Feb. 2 — Williams’ last full week before being suspended for six months, without pay, for admitting he fabricated a story about being in a helicopter hit by enemy fire in Iraq in 2003.

“World News Tonight,” anchored by David Muir, averaged 9 million viewers last week, down 460,000 from the week before, according to Nielsen numbers.

“Nightly” and “World News Tonight,” both airing at 6:30 p.m., tied with a 1.9 rating in adults 25-54 — with “Nightly” eking past “WNT” by only 50,000 viewers in that demo.

The “CBS Evening News” finished third last week with 7.7 million viewers, down 200,000 viewers from the week before.

NBC has launched an internal investigation into Williams, and stripped his name from the “Nightly News” title.





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