Who can possibly forget Beyoncé’s racy performance at this year’s Grammys? She certainly managed to show off her new toned figure, clad in a skimpy, skin-baring outfit for the recent event. Now, she once again flaunts her envious curves in the latest commercial for her new perfume, Rise.
The short video clip opens with an explosion of sparkling gold powder as the camera zooms in on the “Drunk in Love” singer, who gives consumers an interesting ultimatum: “You can let yourself disappear or you can stir things up.”
Beyoncé looks stunning as usual in a curve-hugging strapless gold dress detailed with a translucent train and a pair of thigh high gold lamé boots, exposing her long, lean bronzed legs, as she pumps the new fragrance.
A drum beat then drops twice as Queen Bey is revealed in a golden ensemble, her golden hair swirling in the dust dramatically. She says, “Never settle,” as she appears to be rising up with the dust like a magical form.
The gold accented clip continues as the camera pans up her legs, while the motto “shake loose” echoes in the background. The luscious visual ends as Mrs. Carter whips her golden lock around as the words “Embrace the elements” reverberate, leading to her final statement, “Because from now on, you will always rise.”
The website for Beyoncé’s perfume brand definitely compliments her new commercial: “I want women to feel sexy, strong, empowered and I want them to feel like they can conquer anything.”
By Esther Jang