“Los Cowboys,” an English-language, half-hour reality series from Corral 360, will go into production in July and will premiere exclusively on Hulu this fall. “Los Cowboys” follows the lives of a group of Latino/a urban charros (Mexican cowboys) from Los Angeles and their quest to gain respect as bona fide charros.
“Los Cowboys” is a real-life dramedy starring a cast of Hispanic millennials and acculturated Latinos and Latinas living different urban city lives in Los Angeles, while simultaneously sharing a passion for horses and the art of Charreria, the Mexican rodeo, which began over 100 years ago as horse competitions among cattle ranchers. The men and women of “Los Cowboys” juggle the trials and tribulations of their daily career and family lives with their love and commitment to charro sports such as bull riding, wild bronc jumping, horse reining and trick roping. Their commitment and the excitement comes with major dangers and risks, but – for these urban cowboys – it will all be worth it if they manage to qualify for a coveted spot at the Rodeo Championships in Guadalajara, Mexico, and finally earn respect and credibility as charros.
The show features a wide range of opportunities for branded content and integration in categories ranging from home improvement, travel, food, beauty, telecommunications, alcohol, etc. Within four months of launching, Corral 360 has signed the Ram Truck brand as a title sponsor via Lightning Strikes Entertainment. Ram will play an integral part of the story line with continuous brand integration and several vehicle features. Former Fox executive Emiliano Calemzuk is invested in Corral’s entrepreneurial endeavor and is a partner in the Los Angeles-based company.
The cast of “Los Cowboys” includes Alex , a young but ambitious TV producer who is an avid horse and rodeo enthusiast. He takes care of the family ranch and keeps his family’s traditions alive. Joey is Alex’s best friend and younger brother. He is a florist and a bassoon player who understands and respects the world of charrería, but who strayed from the charro world long ago. Robert is a team captain and horse trainer who is a hilarious wild card that speaks his mind. Marisela is a sassy team wife and TV executive who keeps the charros in check. Rafael is a Los Angeles entrepreneur who is an all-star charro, faithful team leader and dedicated family man. Adrian is a Los Angeles firefighter, a heartthrob and a rookie with something to prove. Ivette is a model and a witty beauty queen. She is as fierce on a horse as she is on the runway, making her a social media star with thousands of followers. @IvetteSaucedo.
“Los Cowboys” is created by executive producer Alex Corral and produced by his Corral 360 Production Company. The series will air exclusively on Hulu.
by Katherine Johnson