What might the future of luxury mobility look like? Rolls-Royce just gave us a pretty good idea.
In London, England on Thursday morning, Rolls-Royce debuted its latest concept car, the Vision Next 100, which it has codenamed the 103EX. It follows in the footsteps of the BMW Vision Next 100, which debuted back in March.
While the Bimmer was all about sleek and sporty connected — and eco-friendly — mobility, the Rolls is understandably all about luxury. There’s much to discuss, so let’s dig right in.
Ignoring the body lines for a minute, let’s delve into what is perhaps the car’s standout feature. Intriguingly, it’s one you’ll never really see, per se. It’s called “Eleanor,” after the Rolls-Royce hood ornament.
In the Rolls-Royce 103EX, Eleanor is more than just a lighted piece of crystal; instead, she’s a virtual assistant — one tied into all parts of your life, but especially mobility.
Using AI, Eleanor gets to know your habits, preferences and schedules and compiles options for your day. Once you’re ready to leave the house, you call for her and she brings the car around. Imagine Tesla’s Summon, but on a grander scale.
On the way to your first appointment, Eleanor will brief you on your day and allow you to tailor your mobility further.
If you were hoping this car would be powered by a Rolls V12, think again. This car is powered by, as Rolls puts it, “a futuristic, powerful, zero-emission drivetrain.”
Of course, since the 103EX is driverless, you can comfortably relax on a sofa covered in the world’s finest leather and surrounded by the most elegant wood. Up front, you can take meetings or simply watch your favorite show on the car’s large OLED display.
When you arrive at your destination, the long hood, Parthenon grille and glowing “Spirit of Ecstasy” flying lady hood ornament will signal to onlookers your importance and gravitas.
As if the looks weren’t enough, once the doors open, the 103EX projects a red light onto the ground, mimicking a red carpet you can step out on like the VIP you are.
While the 103EX is a bit of a far-off look into the future of the world’s ultimate luxury brand, if developments from BMW hint at moves that Rolls-Royce might make, it’s not too far off. Following the debut of the BMW Vision Next 100, the German automaker said it will create an autonomous luxury sedan for 2021 called iNext.
So, could Rolls make the 103EX in five years? We’ll have to wait and see.
If you’d like to see the Rolls-Royce 103EX in person, it will be on display at the Roundhouse in London from June 18 to 26.