Get ready, Pepsi fans, because the classic beverage is about to undergo a radical transformation courtesy of mega-rapper Nicki Minaj.
The soda manufacturing giant struck a multi-million dollar deal with Minaj to launch the newest line of Pepsi beverages called ‘Pop’. Following in the footsteps of her mentor and fellow rapper Lil Wayne, who also signed a deal with Pepsi’s Mountain Dew with the tag DEWeezy, Nicki is sure to bring her record label tons of cash money and young money for that matter.
The internet is abuzz with the pixelated footage that was leaked on YouTube of the upcoming commercial featuring Nicki in South America. Derek Jackson, Glu agency chief that brokered the agreement said,
“You’ll see the commercial probably in the next two months. That’ll be a segue into a new beverage Pepsi has called ‘Pop,’ and she’ll be the face of the brand… it’s going to be explosive.”
It’s safe to say everyone is expecting Pop to be explosive, as is everything related to Nicki Minaj. In fact, these days Nicki está hasta en la sopa with endorsement deals with OPI and M.A.C. plus a fragrance in the works.
Just last year she was the first female rapper to ever land on Forbes‘ Hip-Hop Cash Kings list of top earners with a whopping $6.5 million. Yet, with all the new endorsement deals this figure will no doubt seem like chump change in 2013.
I kinda feel bad for Drake who is officially team Coke since endorsing Sprite long before Nicki or Wayne decided to side with Pepsi. Hm, I wonder what they drink at the movies?
By Astrid Rivera