Think of the things you could buy with $315.
An iPhone comes to mind.
An Xbox or PlayStation. (Or 30 Sega Genesis systems at a garage sale).
Enough to fill up your gas tank six times if you drive a 2005 Toyota Camry (They were out of Camaros).
Apartment rent (if you go to college and live with four other people and you most likely have roaches in your sink).
Or…if you’re wanting to feel like a champion, you could buy a shiny new pair of Nike shoes. Not just any Nike shoes, though. These are the latest of the LeBron James collection.
Nike will release the latest installment of James’ signature shoe, the LeBron X, later this year. The enhanced version of the shoe that features motion sensing technology will reportedly cost up to $315. James sported a version of the shoes in Team USA’s gold medal game win over Spain at the London Olympics.
$315 for sneakers! Is that the price spike for a guy who finally won his first NBA title and is coming off his third MVP campaign?
The base model is only supposed to be on shelves for $180, which is right around the same range his shoes cost last year.
The $315 shoe will allow the owner to track quickness, vertical leap and explosiveness with sensors relaying the information.
“Quickness, hustle, vertical, Nike plus basketball tracks them all,” James says in this advertisement. “How high you jump, how quick you are and how hard you play. So you can compete against your friends, your rivals and yourself, every time you play. Nike plus basketball allows you to see your game like never before.”
A description of the shoe from NikeBlog.com:
The LeBron X is inspired, both aesthetically and metaphorically, by the diamond, a precious and nearly indestructible gemstone. The shoe is engineered to prioritize responsiveness, impact protection and dynamic containment, all required for LeBron’s unique skillset.
Combining four of Nike’s most innovative technologies, the LeBron X features dynamic Flywire technology, Hyperfuse construction, Nike Plus functionality (though there will also be a non-Plus model) and the first full-length visible Zoom Air unit.
Regardless of the technology or if there’s a cheaper version of the shoe, this is Nike’s most expensive shoe to date.
The Wall Street Journal reports “as labor, materials and shipping costs increase, Nike is raising shoe and clothing prices by 5% to 10%” and the report included a Nike spokesperson saying the company is “not arbitrarily taking up prices.”