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Reebok Has Assembled An All-Star Cast Of Women For Its Latest #BeMoreHuman Campaign


On Monday, the brand unveiled its #BeMoreHuman, a campaign led by none other than Ariana Grande, Gigi Hadid, Danai Gurira, and Gal Gadot, which will benefit organizations that seek to empower women, Hypebae reports. In a series of videos, each star defines what it means for her to be “more human.”

For Ariana, this means always pushing yourself to be better. “What it means to be human is being as accepting as possible of yourself and evolving,” she says in her ad. “We’re never done.”

Meanwhile, for Gigi, it means trying new things constantly. “I always try where I can to step out of my comfort zone,” the model says in her ad. “I think being more human is realizing that no one wakes up feeling like a superhero. You have to find things on a daily basis that inspire you and that make you happy and feel creative and feel like you want to get out in the world and make a difference.”

As for Danai, it means boosting up other women: “There’s nothing more powerful than women celebrating each other. The connection of sisterhood to me is profoundly crucial to how we can actually self-empower through seeing each other’s greatness, through validating the other, being the rock to another. You actually are empowering yourself as you empower one another.”

And in her ad, Gal says it means allowing yourself to make mistakes. “If I could give some advice to my teenage self: Don’t be so hard on yourself. Don’t be a perfectionist,” she says. “Don’t be afraid to fail, because when we dare and we don’t fail, we change the world.”

According to Hypebae, Reebok will be selling limited-edition T-shirts and tanks that read “Be More Human.” All of the proceeds will go toward organizations such as the Movemeant Foundation and the Women’s Strength Coalition.

Ariana, Gigi, Danai, and Gal aren’t the only women featured in the campaign. #BeMoreHuman also features interviews with Game of Thrones star Nathalie Emmanuel, Women’s World of Boxing founder Reese Scott, CrossFit athlete Katrin Davidsdottir, DJ and Camel Assembly co-founder Yelda Ali, Women’s Strength Coalition founder Shannon Kim Wagner, and Movemeant Foundation founder Jenny Gaither.



by Emily Wang

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