SOMOS PRODUCTIONS, BOOMDOG, PIÑOLYWOOD STUDIOS & ENDEMOL SHINE LATINO TEAM UP FOR DRAMA SERIES BASED ON MOST SUCCESSFUL LATIN BOY BAND EVER: MENUDO
Somos Productions, Boomdog, Piñolywood Studios and Endemol Shine Latino are teaming up to produce the first-ever scripted drama series based on the most successful Latin boy band of all time, Menudo.
“Subete a Mi Moto—The History of Menudo” tells the story of the formation of Menudo through the band’s rise to unprecedented global success. Originally formed in Puerto Rico in the 1970s by Edgardo Diaz, Menudo dramatically altered the Latin music landscape and launched numerous hit songs and the successful musical careers of Draco Rosa, Ricky Martin and many others.
The first season of the series, which is being produced by Somos Productions, Boomdog, Piñolywood Studios and Endemol Shine Latino, will focus on the origins of the band and its sudden rise to fame. Somos Distribution and Endemol Shine Latino are currently in discussions with potential network/platforms for the series.
“There’s never been anything like Menudo in Latin music history, a band that’s success spans four decades and launched some of the biggest names in the industry,” says Laurens Drillich, President, Endemol Shine Latino. “‘Subete a Mi Moto—The History of Menudo’ will take viewers behind the scenes from the band’s Puerto Rican origins through its unprecedented global success.”
“There are musical phenomena that become well-known landmarks because of their impact both with their songs and stage presence, as well as for the richness of their personal experiences”, says Luis Villanueva, President and CEO of SOMOS Productions. ”Menudo is one of such phenomena and its history guarantees the excitement and appeal of each of this series’ episodes.”
Menudo is one of the biggest Latin boy bands in history, releasing its first album in 1977. The band achieved record-breaking success globally, especially during the 1980s, becoming the most popular Latin American teen musical group of the era.
Menudo had numerous hit songs along the way, including “Quiero Ser”, “Súbete A Mi Moto“, “Rock En La TV”, “Claridad”, and “Mi Banda Toca Rock” and released two feature films (“Una Aventura Llamada Menudo” and Menudo: La Pelicula”).
Menudo quickly became popular throughout Latin America and then gained a global following that stormed across Europe, North America and even Asia.
Menudo’s original line-up consisted of two sets of brothers: Fernando and Nefty Sallaberry from Ponce, Puerto Rico (Fernando was born in Spain) and the Melendez brothers, Carlos, Oscar and Ricky Melendez; the latter three are Diaz’s cousins.
Unlike most bands, Menudo had a long list of members, as Diaz changed out most members after they turned 16 years old. The band disbanded in 2009, after 39 different male singers had participated in Menudo’s worldwide success.
Endemol Shine Latino, a division of Endemol Shine North America, oversees all Spanish-language production, format sales and development in both the U.S. and Mexico, as well as Spanish and Portuguese-language business across all of Latin America.
Boomdog and Endemol Shine Latino have been working together for several years now, co-producing hit scripted series “El Vato” for Universo, “MasterChef Mexico” for TV Azteca, as well as developing the upcoming Nicky Jam drama series “El Ganador” for Telemundo and more. Endemol Shine Latino recently announced three upcoming series with Telemundo, including the first-ever Spanish-language version of “MasterChef” in the U.S. (“MasterChef Latino”), as well as unscripted digital series, “Love Clicks 24/7” for Telemundo.com. Endemol Shine Latino is also producing “Strictly Dancing” (“Mira Quién Baila”) and “Your Face Sounds Familiar” (“Tu Cara Me Suena”) for Univision.
Boomdog TV is behind many of Mexico’s top unscripted and scripted series including “Chumel,” “La Sopa,” “Mexico’s Next Top Model,” “Impractical Jokers,” “Fashion Police Mexico” and many other series.
Pinolywood Studios is an independent film production company that has produced five motion pictures in Puerto Rico among its credits are “Sanky Panky 3,” “Vico C,” “la Vida del filosofo,” “Pepo pal Senado” and “Los Domirriqueños.”
SOMOS Productions is an independent audiovisual content production company led by professionals with extensive experience in all audiovisual genres. The company is well known for its successes such as the Emmy-nominated biopic “Hasta Que Te Conoci” (the life of the singer Juan Gabriel), the production of televised events such as “The Latin American Music Awards” and “The Billboards Mexican Music Awards”, telenovelas such as “11-11,” “En Mi Cuadra Nada Cuadra” and “Vicky RPM” for Nickelodeon and formats such as “Todos Somos Heroes.”