Snoop Dogg And B-Real Join With Regional Mexican Legend Lupillo Rivera, Alemán And Santa Fe Klan To Create An Innovative Collaboration
LOS ANGELES, May 2021 – GRAMMY-winning regional Mexican singer-songwriter Lupillo Rivera has assembled a star cross-cultural team comprised of Snoop Dogg, B-Real’s Cypress Hill, and Mexican rappers Alemán and Santa Fe Klan. The single, produced by George Prajin, CEO of Z Records and Prajin Parlay, a fusion of urban styles, unites music fans across generations, cultures and regions, in a bilingual soundtrack of achievement and innovation between two. worlds in collision. The video was filmed in Mexico and Los Angeles, and features the five successful artists showcasing various aspects of their lifestyles. The prominence of the West Coast pioneers in their respective genres and the dominance of newcomers in their own sphere demonstrate their merit in wearing the uniform and earning a spot in the “Major Leagues.”
Lupillo Rivera is known as “one of the most influential artists of the regional Mexican genre” – with a career spanning more than two decades, countless singles and chart-topping albums, winner of the GRAMMY award for the release of his album of the year 2009 Your slave and master, and several more nominations. Meanwhile, B-Real earned the title of being one of the West Coast’s architects of hip-hop, with more than 20 million albums sold worldwide, as well as an innovator of Latin rap with the release of Cypress Hill’s platinum-certified album. “The Greatest Hits in Spanish.” He previously collaborated with Alemán on the song titled “Vision” which appeared on the joint project “Los Meros” alongside fellow West Coast rapper Berner. Snoop Dogg is also considered a pioneering rapper from the west coast of the ’90s and went on to release 18 recording studio albums, sell more than 35 million albums worldwide and also dabble in acting. Previously, he also collaborated with Alemán on “My Uncle Snoop,” amassing more than 60 million views on YouTube. A little known detail is that Lupillo and Snoop attended the same Long Beach Poly High School and were also in the same class together.
When their time comes, for the first time these outstanding young Mexicans Alemán and Santa Fe Klan collaborate together on a recording. Alemán has been running his own releases for about half a decade and has managed to amass a huge fan base throughout Latin America. He is considered one of the best rappers in Spanish and has become a phenomenon of rap in Mexico. His colleague Santa Fe Klan is younger, but his stats are just as impressive. He toured throughout Latin America and his music, which currently reaches hundreds of millions of broadcasts, is growing day by day. He was also a finalist for MIDEM 2020 and won the best independent composer award by SACM.
“Major League Baseball” is the lynchpin of a cultural movement, with a recent peak of growth of regional Mexican artists in collaboration with American rappers. Snoop Dogg previously collaborated with the MS Band on the 2020 single “Qué Curse”, and more recently Drakeo the Ruler released a single with Inheritance of Patterns titled “La Verdad.” Z Records CEO George Prajin – with whom Lupillo Rivera signed a recording and performance contract – promptly detected the overlap between hip-hop and regional Mexican audiences and fused the two genres for more than 20 years in projects such as a Rap Band released in 2001. This musical trend will continue to grow as it is rooted in the cultural context of Los Angeles’ bicultural music landscape and population.
“It was important that this song was produced in the ’90s west coast style, as it is a classic recording with some big-name artists, legends in their respective genres – these are the big leagues. From the moment I came up with the idea for collaboration, I set out to embody the golden age of West Coast rap, ”explains George Prajin. “Alemán and Santa Fe Klan shine on the recording alongside Lupillo, Snoop and B-Real. My team and I are working on an EP with some higher level artists and we are all excited for what is to come. ”
Lupillo Rivera recently launched a series of interviews on YouTube titled Época Pesada, to interview artists from the ’90s and put the music of the’ 90s and its artists back on the map, ”explains Rivera. “The guys who listen to the news also listen to the regional Mexican music of the ’90s, but I don’t think they know their artists. So, let’s make ourselves visible ”. The confirmed guests to the show are Snoop Dogg, B-Real and Alemán – whose episode will be released next Wednesday, May 19.