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Suffering for Fashion: Kate Moss Billboard Crashes Down on Pedestrians, Sends Them to Hospital

British passersby were floored by Kate  Moss‘ beauty. And not in a good way.

Four  pedestrians were hospitalized yesterday when a billboard of the British  supermodel collapsed on them in one of London’s busiest shopping   districts.

Per  the BBC, three women and a man were hurt in the incident. One  suffered a  possible back injury, while the rest sustained minor  injuries.

All  four victims—who reportedly included a 23-year-old woman, a man in his   early 60s and a woman in her mid-40s—were walking past a towering Mango  ad of  Moss along Oxford Street when the billboard came loose and fell on  them.

The signage was part of a makeshift façade for a store currently under  construction.

A  spokesman for the London Fire Brigade said that “three fire  engines, four  fire rescue units and around 40 firefighters [were] at the  scene. The police  and London Ambulance Service [were] also at the  scene.”

Authorities said they did not believe that anyone else was trapped by the  fallen signage.

One  onlooker tweeted a photo of five men trying to prop up the  offending  billboard, which shows a casual image of Moss in a blazer, tee  and jeans.

After  two decades in the fashion business, the British style icon  continues  to be a major force, landing new  campaigns  like the Mango ad in question, which was shot by celebrated   fashion  photographer Terry Richardson.

Last summer, Moss wed The Kills frontman Jamie  Hince.

 

 

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