According to findings from a new Wakefield Research poll conducted for Comcast, three in ten Americans who live in houses or townhomes have been victims of package theft. And nearly 53 percent of Americans know someone who has had a package stolen from outside their home.
This year, Cyber Monday set an online record with retailers ringing up $6.59 billion in sales making it the biggest online shopping day in U.S. history. According to the survey, 71 percent of Americans plan to have as many or more packages delivered to their homes for the holidays this year as they did last year, with 35 percent expecting an increase in the number of packages.
As e-commerce retailers look to novel delivery approaches like in-home deliveries, remote security technology is even more relevant. According to the survey, nearly a third (32 percent) of Americans who live in houses or townhomes would allow packages to be delivered inside their homes if they had a live streaming home security camera and/or smart door locks to remotely lock and unlock their doors. Millennials are especially open to that idea, with nearly half (47 percent) reporting they would allow in-home delivery, compared to just 17 percent of Baby Boomers.
As an effort to provide solutions for home security, Comcast recently introduced a new artificial-intelligence-powered feature into its Xfinity Home 24/7 video recording service that makes it much easier for customers to pinpoint the moment when their home cameras capture movement. Using an AI computer vision algorithm developed by Comcast engineers, the system focuses in on the movement, centers it, and delivers a thumbnail image of it to customers that is instantly recognizable.
“There is no silver-bullet solution for the package theft problem,” said Dan Herscovici, SVP and GM of Xfinity Home. “But the presence of technology like Comcast Xfinity Home’s smart home security cameras may serve as a deterrent to would-be thieves. The data we’re seeing bears that out, with 85 percent of Americans saying a home security camera would be effective in stopping package theft this holiday season. A whopping 90 percent of Americans who have actually been the victim of package theft are confident in the effectiveness of home security cameras.”
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The Xfinity Home from Comcast Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. adults, ages 18+, who live in a house or townhome, between November 15 and November 16, 2017, using an email invitation and an online survey. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.